Adidas Apologizes for Olympics-Inspired Campaign, Accused of Insulting Palestinian Community
Adidas takes full responsibility for the mistake and extends its apologies to all parties involved, including Bella Hadid, A$AP Nast, Jules Koundé, and other partners, for any distress caused and is working to revise the campaign.
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Global sportswear brand Adidas has issued a formal apology to its partners, including Palestinian-American supermodel Bella Hadid, after a recent ad campaign sparked outrage and accusations of insensitivity towards the Palestinian community.
The SL72 campaign, inspired by the 1972 Munich Olympics, was criticized for its failure to acknowledge the tragic events that took place during the games, in which 11 Israeli athletes were killed. Hadid, who is of Palestinian descent, threatened legal action against Adidas for what she saw as the company's disregard for the historical context of the Olympics.
"We made an unintentional mistake," an Adidas representative said in a statement. "We apologize to all partners, including Bella Hadid, for any negative impact on them and we are revising the campaign."
The controversy also drew criticism from Israel, which condemned both the campaign and Hadid's involvement due to her Palestinian heritage. An insider told US Weekly that it is crucial for corporations to thoroughly vet their campaigns and consider historical contexts.
Hadid did not oppose the removal of the campaign, but was displeased with Adidas' failure to acknowledge the tragic history of the 1972 Olympics. The incident highlights the importance of sensitivity and respect for diverse perspectives in advertising and marketing.
In a statement, Adidas reaffirmed its commitment to diversity and equality, saying it will take steps to ensure that its future campaigns are more thoughtful and considerate.
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