Social Media Strategies for 2024: Trends, Tips, and Tricks Part-III

Introduction

As we look to the future of digital marketing, one thing is clear: social media will continue to play a vital role in the success of businesses and organizations. In order to stay ahead of the curve, it's essential to stay up-to-date on the latest social media strategies for 2024.

According to the predictions of industry thought leaders at Hootsuite, a remarkable trend is emerging that will shape the way we engage with our audiences in 2024. Get ready to revisit some old favorites and adopt new strategies that will drive success. 

Whether you're a seasoned marketer or just starting out, understanding the social media strategies for 2024 will help you stay competitive and drive results in the years to come.

Here's what the experts at Hootsuite are saying about the social media strategies for 2024:

1. Text Posts Will Reign Supreme in 2024

According to industry experts, text-based content will experience a resurgence in popularity this year. Facebook, in particular, continues to see significant engagement with text-only posts, while LinkedIn remains a haven for text-based content as well.

2- The Rise of Longer Videos: "Remontada"

As social media marketers plan their strategies for 2024, one trend that's gaining momentum is the resurgence of longer-form videos. With 2-5 minute videos gaining traction, it's clear that the focus is shifting away from bite-sized content and towards more in-depth storytelling.

Unlike platforms like YouTube, which have traditionally prioritized short-form content, other social media platforms are now embracing longer videos. Several factors are contributing to this algorithmic shift, including:

• The continued trend of increasing video duration on major platforms
• Shifting user behavior as people increasingly turn to social media to find answers to their queries
• Google's typical inquiry patterns

In an effort to cater to these changing user habits, social media marketers should consider incorporating longer-form videos into their social media strategies for 2024. By doing so, they can provide more value to their audiences and increase engagement.

3. SEO Strategies Evolve in Social Media

As Social Media Strategies Evolve in 2024: Shift from Keyword Optimization to Engagement-Driven Content

In 2023, the focus was on optimizing keywords in subtitles and profiles to boost search engine rankings. However, as social media landscapes continue to evolve, it's time to adapt and refine our approach. To achieve better search results while maintaining high-quality content, we must shift our focus towards creating engaging and informative posts.

The key to success in social media searches remains unchanged: producing relevant and captivating content. The more engaging your posts are, the higher they will rank on social media search results pages. By prioritizing content that resonates with your audience, you'll not only improve your visibility but also drive meaningful interactions and conversions.

4. "Carousel" Content Boosts Engagement

When it comes to creating effective social media strategies for 2024, Instagram carousel posts are a format that should not be overlooked. They can receive up to three times more views than regular posts and users spend more time viewing them, making this format a top choice for Instagram posting. The carousel format allows content creators and brands to present their content in a more visually appealing way, engage a larger audience, and achieve higher engagement at a lower cost.

One of the key benefits of carousels is their versatility. Instagram allows you to share up to 10 photos or videos in one post, while TikTok enables you to upload up to 35 slides. This flexibility makes it easy to mix and match different types of content, from images and videos to stories and polls, to create a unique and engaging experience for your audience.

Whether you're looking to promote products, share behind-the-scenes content, or provide educational information, by incorporating carousel posts into your social media strategies for 2024, you can increase brand awareness, drive website traffic, and boost conversions.

5. The Power of User-Generated Content (UGC)

According to Semrush, user-generated content (UGC) is set to outshine professional content in terms of user interaction. Brands are recognizing the value of UGC as a cost-effective way to access authentic and engaging content, rather than relying on professionally produced content.

Moreover, customers trust the opinions and experiences of fellow customers more than they trust a brand itself. This presents an opportunity for content creators to produce and share their own content that resonates with brand users, fostering a sense of community and authenticity.

6. Humor and Empathy: A Delicate Balance Against Reputation Risks

In the past, social media managers have leveraged internet slang, dark humor, and trending topics to create engaging content that often sparks controversy and shock value. However, this approach has been met with diminishing returns as audiences become desensitized to the novelty.

As brands continue to produce content that elicits negative reactions, the comedic element begins to wear off. Moreover, institutions risk losing their core value proposition and user attraction.

For those seeking to incorporate humor and empathy into their content strategy, it's essential to tread carefully. Rather than publishing content that may be off-putting or tone-deaf, it's crucial to adopt a thoughtful approach that considers the audience's preferences and goals. This means conducting thorough research and developing a clear strategy before publishing content that may have unintended consequences.

7. Short Video Trends and Predictions

Social media strategies for 2024 will need to incorporate the following type of content to stay ahead of the competition.

According to the Influencer Marketing Hub report, the upcoming trends and trends in social media strategies for 2024 are expected to be:

• Behind-the-scenes content will become a popular choice for content creators and brands, offering a unique look into the making of products, services, or company operations.
• User-generated content (UGC) will continue to gain traction, with audiences placing more trust in UGC than other forms of content production, including professional content. As part of social media strategies for 2024, incorporating UGC into marketing efforts can actually help build brand credibility and loyalty.
• Silent optimization will become a key strategy, focusing on reaching users who enable silent mode on their phones. This can be achieved by creating videos without sound and using captions, instructions, or on-screen information to grab the viewer's attention.
• Short-form videos will remain a top choice for showcasing product teasers, increasing customer interaction, and driving engagement. As part of social media strategies for 2024, incorporating short-form videos into marketing campaigns will drive conversions and boost brand awareness.
• Educational or explanatory videos will excel at conveying complex concepts and sensitive topics to audiences, while also serving as an effective way to introduce brands and attract new customers.
• FAQs will be repurposed as short videos, providing concise summaries of common questions and answers to simplify audience interaction with brands.
• Hashtag and branding challenges will continue to shape marketing strategies on TikTok and remain effective in driving engagement.
• The trend of producing short story-like videos on social media is expected to persist, offering a unique way to captivate audiences.

How AI Will Impact Social Media Trends in 2024

• There has been a substantial increase in topics related to AI, with a staggering 550% growth from 2022 to 2023, based on an analysis of over 15,500 news articles and blogs.
•  
• Institutions and organizations plan to significantly increase their use of AI in various activities, with planned increases of:

+ 318% in customer support activities

  

Investment Trends in Social Media

Social Media Predictions for 2024

1. Social Media to Overtake Google Search

As users seek genuine insights from real people, Google search results may not always meet their expectations. In contrast, social media recommendations from real individuals instill confidence. In response, TikTok has begun to integrate Google search results into its in-app results and has added powerful search tools, such as keywords, to its creative hub. Furthermore, recent surveys reveal that social media platforms have become the second most popular choice for Gen Z when making decisions.

2. Shift from Likes and Comments to Shares

One of the most challenging metrics to interact with and control is shares, which can be easily manipulated unlike comments, likes, and follows. In 2024, shares will become a crucial metric of engagement, surpassing likes, comments, and followers. Platforms like Instagram, TikTok, and others have made share counts public or are testing them.

Conclusion

In conclusion, as we look to the future of social media strategies for 2024, it's clear that adapting to changing algorithms and consumer habits will be crucial. By prioritizing engaging and informative content, utilizing carousel posts, and staying up-to-date on the latest platform features, brands can drive meaningful interactions and conversions. Whether you're looking to boost brand awareness, drive website traffic, or increase conversions, incorporating these strategies into your social media playbook will be essential for success. By doing so, you'll be well-equipped to navigate the ever-evolving landscape of social media and stay ahead of the competition in the years to come.